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Wine M&A advisory expands to California // Tenor Makes Washington State History with First 100-Point White Wine

July 15, 2025 - Wine Industry Insight Daily News Feed

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“We asked respondents under what circumstances they would waive tasting fees. There are certain circumstances, such as making a purchase or joining the wine club, that many believe are justified as part of a broader sales tactic. We also asked if anyone had experimented with lowering tasting fees to boost visitation, and a small percentage responded positively. While it's still early in the trial, 35% indicated that lowering fees improved visitation, while 29% and 32% respectively stated that there was no improvement or that it was too soon to evaluate the experiment.”

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