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Wine industry continues to adapt to oversupply, changing consumer taste // Has the Title ‘Master Sommelier’ Become a Paradox?

December 9, 2024 - Wine Industry Insight Daily News Feed

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“While other wine regions suffered declines in tasting room traffic and sales in recent months, direct-to-consumer data indicates Lodi has proven more resilient. According to the 2024 WineBusiness Monthly Tasting Room Survey, Napa Valley tasting rooms had the highest median tasting fee at $60 for a basic experience while Sonoma was somewhat more affordable at $35 for a basic tasting. The lowest median tasting room price was for tasting rooms in California that weren’t located in Napa, Sonoma or the Central Coast; in places like Lodi, the median tasting fee is just $20.”

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