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Wine at the World Cup: How Brands Are Fighting for Visibility // Napa Valley: A False Signal

June 29, 2026 - Wine Industry Insight Daily News Feed

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“Current inventories have reached a new market balance point that is, unfortunately, at a lower volume and that has put even more pressure on the tight-margin business of being in the wholesale channel. In 2025, the wine business was stunned at the announcement that, what had been the second-largest distributor in the industry, Republic National Distributing Company (RNDC), was exiting the California market. Rumors had been swirling about RNDC for months, given the company had lost a few major suppliers, including Tito’s vodka, and news of layoffs had leaked out online.”

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