Why wine companies fail at marketing // Ex-employee sues Wine Spectator, alleging transgender discrimination

May 30, 2023 - Wine Industry Insight Daily News Feed

Becca Yeamans
May 30, 2023

Today’s Top Story

Wine Intelligence's Lulie Halstead on why wine companies fail at marketing

Wine Intelligence's Lulie Halstead on why the wine industry is falling behind other drinks sectors as it does not get marketing right

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SVB: Layoffs in Wine Country

Following the takeover of Silicon Valley Bank by the FDIC on March 10th, I found myself needing to take a break from watching the news for several weeks. Our company had become the main subject of every news outlet, and unfortunately, it was for all the wrong reasons.

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Wineries’ new covid reality: Higher tasting prices and kegs

Expect changes when you visit wine country this year. Like the rest of us, wineries are adapting to a post-pandemic world, uncertain about just how far things will return to the before-times or which temporary measures adopted in the past three years might become permanent.

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Wine Industry Professionals

Dan Clarke, Wine Writer/Editor/Publisher Dies at Age 78

Longtime Sacramento-based wine writer, editor and publisher Dan Clarke passed away April 30, 2023, succumbing to a series of health setbacks that began with a broken hip.

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5 Rising-Star AAPI Drinks Professionals

Our original AAPI Drinks Innovators are passing the mantle to the next generation, nominating the AAPI beverage directors, producers, bartenders, and more who are breaking boundaries…

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Viticulture, Agriculture, Growing & Farming

Defining trunk disease in Washington vineyards

A survey of Washington vineyards with symptoms of wood-decaying pathogens uncovers new species, showing need for more research to fine-tune management practices.

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In pictures: The farming AI robots taking over the world

In the west, farm workers are in short supply... but robots are ready to take their jobs.

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Packaging & Labels

Devil's Advocate: Wine Labels - Sexy or Sober? Sophisticated or Childish?

As Robert Joseph considers how to label a new Georgian blend, he looks back at designs over the last half century, and wonders slightly at the overt sexiness of quite highly priced wines from very different producers on both sides of the Atlantic. Reading time: 4m

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California wine company begins contract filling of Frugalpac’s Frugal Bottles

Partnership will enable California wineries to use the world’s first and only commercially available paper bottle for wines and spirits, helping them to reduce their carbon footprint.

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Finance, Investing, M&A

Hazelfern Cellars Buys 50+ Acres for Vineyard Planting in the Yamhill-Carlton AVA

Press Release - Bryan and Laura Laing Dig Deep into Oregon Viticulture with Second Purchase of Land for Hazelfern, Illustrating Optimism for the Future of Willamette Valley Winemaking

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Funky Buddha Brewery Reacquires Company From Constellation Brands

/PRNewswire/ -- The founders of Funky Buddha Brewery—Ryan and KC Sentz—are reacquiring their Oakland Park, Florida-based business from Constellation Brands....

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Growing Your Business, Sales & Marketing

Revolutionizing The Customer Retention Marketing Process with Electriq Marketing’s Brandon Amoroso

Brandon Amoroso is the Founder and Head of Shopify Plus agency Electriq Marketing. Under his leadership, the company grew to a team of 45 employees within three years, before it was acquired by DRINKS.com in April 2022.

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Retailers' Focus On Online Ordering, Pickup Continues Post-Pandemic

In the aftermath of the pandemic, curbside and in-store pickup remain popular with retail wine and spirits consumers. While the services had been long established in retail channels like supermarkets and department stores, they’ve now become commonplace in wine and … Continue reading →

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Today’s Most Interesting Wine Industry Data

"For the first time in over five years, all the main DTC channels – Wine Club, Point of Sale (POS) and Website - declined versus the same quarter a year ago in net sales and case sales."

Source: WineDirect

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Why wine companies fail at marketing // Ex-employee sues Wine Spectator, alleging transgender discrimination

May 30, 2023 - Wine Industry Insight Daily News Feed

Today’s Top Story

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Viticulture, Agriculture, Growing & Farming

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Packaging & Labels

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Finance, Investing, M&A

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Growing Your Business, Sales & Marketing

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Today’s Most Interesting Wine Industry Data

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