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  • Which export markets are expected to grow over the next five years? // The Wonderful Co. names president of Napa, Sonoma, Central Coast wineries

Which export markets are expected to grow over the next five years? // The Wonderful Co. names president of Napa, Sonoma, Central Coast wineries

August 20, 2024 - Wine Industry Insight Daily News Feed

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“One cannot emphasize enough how vital well-written tasting notes are to online business. These tools should be thoughtful and descriptive, contain as much information as possible, and be readily available at eCommerce for every wine, not just for the trade. After consumers understand what the wine will taste like, they look at price, word of mouth, or familiarity. Some specific product attributes essential to Baby Boomers, like technical specs, do not resonate with these younger consumers.”

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