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What We Know About New Tariffs on American Alcohol // Young Consumers Want Wine

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Today’s Most Interesting Wine Industry Data

“For the first time since this report’s inception in 2010, all seven regions tracked experienced declines in both the volume and value of DtC winery shipments in 2024. No region showed any positive movement during the year. The steepest losses came from the Rest of California and Washington State, with Napa and Sonoma counties continuing to dominate the DtC market.”

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