What the Land Becomes Next // South Australian wines gain ground in Canada

October 26, 2026 - Wine Industry Insight Daily News Feed

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“Total DTC sales in Oregon rose by more than 4% year to date through September, while Washington fell 8% and California grew by less than 1%, said Community Benchmark founder John Keleher. Just over half (51%) of participating Oregon wineries grew their DTC sales, compared with 47% in California and 28% in Washington. The data and firsthand insights from DTC managers at top-performing wineries reveal the growth is there if wineries can allocate the resources to cultivate the relationships and provide the experiences consumers are seeking.”

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