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Washington's Biggest Wine Company Has New Owners // Bill to Deliver Tariff Relief for Wine and Specialty Crop Growers Introduced

December 9, 2025 - Wine Industry Insight Daily News Feed

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“The 2025 U.S. Wine Consumer Benchmark Segmentation Survey, conducted every one to two years since 1997, is one of the largest and longest running U.S. wine consumer studies in the world. The 2025 sample included nearly 5,000 U.S. adults over the age of 21, balanced to US census for age, income, education, gender and ethnicity. It found that 31% of wine drinkers are now Millennials, surpassing Baby Boomers at 26%, whose share has dropped significantly from 32% in 2023. Gen Z’s share also climbed from 9% to 14%, despite only half the cohort currently being of legal drinking age.”

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