Visit Napa Valley Launches “Live a Little or a Lot” Advertising Campaign, Reframing Luxury as Personal Choice // BevAl Trends to Track: The US On-Premise in 2026

With the launch of its new advertising campaign, Live a Little or a Lot, the destination is championing individuality—inviting travelers to break free from copy-and-paste travel plans and design their own version of the good life.

The US On-Premise remains a primary engine of brand discovery, premium trading, exploration and trial.

Breaking the law and skirting the cahier des charges remains unpunished. It does however chip away at Champagne's image.

Whistling Buoy Wine Company launches 150ml Vino pouches, offering a lighter, recyclable alternative to traditional wine bottles.

What I am proposing is a new social contract between wine producers, the hospitality industry and consumers – herewith.

Thanks to an abnormally warm and dry January, some California vineyards are already pushing buds—just in time for the return of cool and rainy conditions. 

The page is turning on a new chapter for Saint-Émilion with the release of Ilex, a low alcohol single-varietal Merlot available only on allocation, that expresses the complexity and depth of the region.

Zero- and low-alcohol drinks are gaining ground as people in France and beyond drink less.

The California Association of Winegrape Growers (CAWG) is advancing a coordinated slate of sponsored legislation for the 2026 California Legislative Session, signaling a unified grower effort to strengthen local winegrowing, support family farmers, and reinforce consumer trust.

Family winery asks court to block Napa County’s unconstitutional multimillion-dollar fine for routine operations.

Understanding your legal obligations and rights is the best first line of defense when faced with ICE raids and audits.

Six Republicans joined nearly all Democrats to end the national emergency President Donald Trump had declared to impose tariffs on imports from Canada.

China and South Africa have signed a framework trade agreement that will grant South African exports, including wine, zero tariffs across all product categories once the deal takes effect.

During a “packed” Wine Paris, Rodolphe Lameyse spoke of his new role, “tried and tested” colleagues and the challenges of a growing show.

This two-day program brings together leading East Coast winemakers, academics, and industry specialists for a deep dive into the vineyard and cellar practices that are driving higher-quality red wine production across the region.

Understatement has always been part of the Loire Valley's charm. When it comes to sustainability, however, it may be time for ito raise its voice.

Once thought of only for vodka and lager, Poland is in the midst of a wine-making revival that’s infiltrating restaurant lists, bars and independent suppliers.

From pre-race rituals to unforgettable race-day celebrations, NASCAR today announced a new multiyear partnership with Fuel by Franzia, naming the brand the Official Wine-Based Ready-to-Drink (RTD) Partner of NASCAR beginning in 2026.

The art, food and elite 26-selection all-Italia wine list that the Italians are boasting at their Olympic Village homebases.