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Vineyard workers feel wine industry pain // America’s Cooling Relationship With Alcohol

September 16, 2026 - Wine Industry Insight Daily News Feed

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“Winery work is broadly well liked, but satisfaction thins out toward the bottom of the org chart. Winemaking staff are the least satisfied of any role, 71% against 85% for GMs and executives, and the most likely to sit on the fence, with a fifth landing at neither satisfied nor dissatisfied. Culture tilts the same way: they rate it below the leadership above them, 62% Great or Exceptional against 81% of owners.”

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