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  • Vines emerge from dormancy 2 to 3 weeks ahead of normal in the South of France, prompting early fears of frost // How pay-for-performance hollowed out wine distribution

Vines emerge from dormancy 2 to 3 weeks ahead of normal in the South of France, prompting early fears of frost // How pay-for-performance hollowed out wine distribution

March 9, 2026 - Wine Industry Insight Daily News Feed

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“Examining 2025 DtC shipments by wine price category is extraordinarily revealing. The correlation is near perfect: the less expensive the wine, the greater the drop in volume and value of shipments. The only price bracket in this report that witnessed an increase in volume is the $200+ category, which saw a 10% boost in volume of wines shipped DtC.”

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