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USDA seeks to ease organic certification process, costs //La Rioja allocates 1.51 million to modernize wineries

September 3, 2026 - Wine Industry Insight Daily News Feed

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“The median winery sells about two-thirds direct and one-third wholesale. That balance flips with size: small wineries live on DTC margin, and the largest producers run almost entirely on wholesale volume. Region mostly reflects the size mix of its wineries. Texas and the emerging US regions lean hardest DTC, while Oregon and international markets tilt wholesale.”

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