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US Wine Industry Braces for Change, Not Collapse // Wine Sales Slip in San Diego

May 9, 2025 - Wine Industry Insight Daily News Feed

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“Contrary to many assumptions held even within the industry, wine consumption in the U.S. since the late 1990s has not followed a predictable pattern. As a matter of fact, there have been a surprising amount of ebbs and flows; the bottom line of which, the most recent established percentage (34% in 2023) is roughly on par with consumption rates recorded in 2006 and 2010, representing a drop from a high of 42% reported in 2012.”

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