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  • US to drop guidance to limit alcohol to one or two drinks per day, sources say // They can’t get fire insurance. So California wineries are seeking out fire trucks and military tech

US to drop guidance to limit alcohol to one or two drinks per day, sources say // They can’t get fire insurance. So California wineries are seeking out fire trucks and military tech

June 19, 2025 - Wine Industry Insight Daily News Feed

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“The direct-to-consumer sales channel has evolved and continues to do so. In the early 2000s, the primary source of revenue in this channel was the tasting room. Since then, clubs have increased in significance and now occupy the most prominent position in the average winery’s direct-to-consumer sales strategies. Sonoma and Virginia were the two regions with the highest reported DtC sales growth rates.”

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