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US scraps advice on alcohol consumption limits // New law targets abandoned vineyards threatening Sonoma County farms

January 8, 2026 - Wine Industry Insight Daily News Feed

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“WISE Triple Score measures if the server (1) Asked for the sale, (2) Effectively presented the wine club, and (3) Attempted to capture contact data. The industry has made real progress: asking for the order is now standard practice. The focus now shifts to how the ask is woven into the guest experience - the difference between a transaction and a natural, helpful invitation.”

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