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Understanding for whom wholesale wine sales works, and for whom it doesn't // Australian “Prosecco” to be limited to domestic market as EU trade deal unleashes broader benefits for wine exporters
March 24, 2026 - Wine Industry Insight Daily News Feed
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Today’s Most Interesting Wine Industry Data
“Nearly half of all new customer records (47%) are created through POS transactions, compared to 36% from the web and 17% from inbound channels. For many wineries, the tasting room represents the first moment a guest becomes a known customer in their database. Capturing guest information during this visit is critical, as it creates the foundation for future marketing, club enrollment, and repeat purchases.”
Source: Commerce7
The Rest of the News
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Xi Jinping’s Morality Crackdown Has a New Victim: The Global Wine Trade
James Molesworth - Senior Wine Editor, Wine Spectator (Podcast)











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