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Understanding for whom wholesale wine sales works, and for whom it doesn't // Australian “Prosecco” to be limited to domestic market as EU trade deal unleashes broader benefits for wine exporters

March 24, 2026 - Wine Industry Insight Daily News Feed

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“Nearly half of all new customer records (47%) are created through POS transactions, compared to 36% from the web and 17% from inbound channels. For many wineries, the tasting room represents the first moment a guest becomes a known customer in their database. Capturing guest information during this visit is critical, as it creates the foundation for future marketing, club enrollment, and repeat purchases.”

Source: Commerce7

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