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Underground winery near Sonoma line approved, despite Napa County’s growing winery tensions // Wine Institute Delegation Brings Key Priorities To Washington D.C. At A Critical Moment

July 3, 2025 - Wine Industry Insight Daily News Feed

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“The urban tasting room has hit its stride as a stand-alone arm supporting brand building. Several advantages over winery tasting rooms are evident, including lower lease costs, a casual atmosphere that can make engagement less daunting for novice consumers, added convenience for tourists staying in town and lower tasting fees that encourages increased consumer trial. The growth rate in purchases since 2017 is 18% for urban versus 31% for tasting at the winery.”

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