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Trump threatens retaliatory 200% tariff on European wine after EU proposes American whiskey tariff // Napa County eyes changes to rules on small wineries amid industry struggles

March 13, 2025 - Wine Industry Insight Daily News Feed

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“It’s difficult to fathom, but in 1970, the boomer cohort represented 50.3% of the US population, and the leading edge of the cohort was 24. They were predominantly white, of European descent and were part of the post-war economic boom. Nobody had seen anything like it before or since. Boomers wanted much more of everything compared with their Depression-era parents, and retailers were all too happy to fan the flames. How lucky was the wine industry to have that generation adopt wine as their alcoholic beverage of choice.”

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