Trinchero Family Estates Announces New Appointments
Trinchero Family Estates
May 23, 2023
Today Trinchero Family Estates made the following appointments along with a reorganization of their internal selling and marketing organization. President and CEO Bob Torkelson noted, “Our strength as a 75‐year‐ old family‐owned company is rooted in understanding the needs of our customers and consumers and giving them quality products at every level of our portfolio. This new structure and our next generation of leaders will set us up to deliver on our strategic growth goals in the coming years.”
Dave Derby has been promoted to SVP and Chief Commercial Officer, and he will lead the new Sales and Marketing structure. With TFE since 1997 and previously with E.&J. Gallo, Derby brings a wealth of experience in the industry and has demonstrated success in roles within Sales, Marketing, and National Retail Development. Derby will continue to report to Bob Torkelson and will unite Sales and Marketing to support
TFE’s commitment to consumers while building on the organization’s strategic relationships with wholesalers, retailers, and on‐premise accounts. During Derby’s tenure at TFE, the portfolio has grown from fewer than 5 brands to over 50 and expanded into luxury and spirits offerings.
Bob Tremain has been promoted to VP and National Sales Manager and will lead Sales Execution for TFE.
Tremain will report to Dave Derby and his focus will be achieving distribution, revenue, and sales goals with the Sales team in coordination with the wholesaler network. Tremain has been with TFE for over 15 years, recently leading the West region and national on‐premise, helped build TFE’s fine wine Heritage division and has over 25 years experience in the industry. Derby and Tremain’s collective experience and leadership under President and CEO Bob Torkelson represent an organizational evolution to meet the industry’s changing landscape, and a commitment to continue to grow TFE’s wine and spirits portfolio.
About Trinchero Family Estates Wine & Spirits
The second‐largest family‐owned winery and fourth‐largest overall, Trinchero Family Estates (TFE) comprises more than 50 award‐winning wine and spirits brands distributed in nearly 50 countries around the globe. Founded in 1948—when Italian immigrant Mario Trinchero brought his young family from New York City to Napa Valley and purchased an abandoned Prohibition‐era winery called Sutter Home in St. Helena—Trinchero Family Estates has been an innovator for 75 years.
Today, Trinchero Family Estates remains deeply rooted in Napa Valley, encompassing a broad portfolio of global offerings, including flagship brands Sutter Home Family Vineyards, Ménage à Trois and SEAGLASS Wine Company; luxury brands Trinchero Napa Valley, Napa Cellars and Neyers Vineyards; partner brands Joel Gott Wines, Charles & Charles and Bieler Père et Fils; import brands San Polo, Famiglia Cotarella, Ceretto, Tenuta Regaleali, Angove Family Winemakers, Avissi Prosecco, Echo Bay, Finca Allende and Terras Gauda; and spirits and specialty beverage brands Hanson of Sonoma Organic Vodka, Tres Agaves Organic Tequila, Tres Agaves Organic Cocktail Mixers, Amador Whiskey and Trincheri Vermouth.