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Treasury Wine flags $450 million writedown of US assets, shares hit decade low // Masters of Wine Kick Off Stellar Auction

December 1, 2025 - Wine Industry Insight Daily News Feed

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“Traditional [wine] clubs, meanwhile, anchor the highest-value customers, with an average shipment value of $254.55—significantly higher than subscription’s $201.77. Ultimately, these two club types serve different needs: Traditional clubs attract long-term, high-value members, while subscriptions are key to capturing modern buyers who demand flexibility and lower commitment. They require different strategies to maximize their potential.”

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