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Treasury Wine Estates spends US$18m on winery in China // How 3 Sommeliers Risked Millions to Buy—and Sell—a Once-in-a-Lifetime Wine Collection

December 10, 2024 - Wine Industry Insight Daily News Feed

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“While other wine regions suffered declines in tasting room traffic and sales in recent months, direct-to-consumer data indicates Lodi has proven more resilient. Through October, visitation in Lodi was up nearly 4% and tasting room sales were up nearly 6% compared to the same period last year. Local tasting room managers report guests from California and beyond visit for the affordable, high-quality wines, while ongoing support of the local wine drinking community may be what’s giving Lodi an extra boost in sales.”

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