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The Wine Group Acquires 'Phony Negroni' Maker St. Agrestis // You’re about to see a lot more alcohol on TikTok—and there’s a reason

April 30, 2026 - Wine Industry Insight Daily News Feed

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“Wine, spirits, and beer have always battled for consumer share, but unlike prior cycles, none are currently delivering meaningful growth. The resulting pressure is impacting nearly every tier of the supply chain, from growers and producers to wholesalers and retailers.  In the on-premise, Spirits and RTD’s continue to grow in share of consumer expenditures while Wine and Beer are lagging.”

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