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"The Olympic Village of Ag Tech for Vineyards" Comes to Wine Country // Evergreen Family purchases Luke Wines

December 4, 2025 - Wine Industry Insight Daily News Feed

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“Wine club cancellations show far sharper seasonality than signups. The most significant cancellation month is January, averaging 49 cancels, followed by a gradual decline through spring and summer. The lowest cancellation levels appear in July and December, where churn stabilizes around 19 members. This pattern highlights a rhythm wineries can plan around: a concentrated spike in churn at the start of the year, followed by steadier retention throughout the remaining months.”

Source: Commerce7

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