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The New Rules of Wine Importing // Reyes Closes 11-Market Deal With RNDC, Dramatically Increasing Wine And Spirits Footprint
June 1, 2026 - Wine Industry Insight Daily News Feed
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Today’s Most Interesting Wine Industry Data
“Based on the WMC’s annual benchmark survey, 37% of the U.S. legal drinking age population in 2018 were wine drinkers, and that share has since fallen to 29%. Those who drank wine once a week or more accounted for 19.4% of the LDA population in 2018, and that has since shrunk to 16.0% by 2025. Of these high-frequency wine drinkers, the subset who enjoy wine multiple times per week has also declined.”
Source: 2026 BMO Wine Market Report










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