The Movendi Health Organization is pushing for an alcohol free society // The Turrentine Newsletter - A Historic Reset

Movendi International and the World Health Organization (WHO) have become increasingly aligned in this effort.

The release of the preliminary 2025 California Crush Report confirms an evolutionary shift in the state’s wine landscape. With the total crop recorded at 2.62 million tons, the industry has hit its lowest production level since 1999.

Following recent speculation in the press, Pernod Ricard confirms that it is in discussions regarding a potential business combination with Brown-Forman.

Indian wine group Sula Vineyards has signed a deal to buy wine production assets in the country from Moët Hennessy.

In the age of subscriptions, when one might pay a recurring fee for everything from streamers to food delivery service to boxes of dog toys, I thought wine clubs — a winery’s most reliable revenue stream — would have evolved more by now. 

AWG Wine Advisors announced the launch of its inaugural Wine Business Seminar, a full-day industry forum taking place May 21, 2026.

In the most recent consumer benchmark survey from the Wine Market Council (WMC), a red flag popped up; 35% of non-adopters said they didn’t like the taste of wine while 39% said they preferred the taste of other alcohol beverages.

Experts at a recent Wine Market Council conference in Napa say a contracting U.S. market requires vintners to focus on innovation, targeted marketing and disciplined execution to succeed.

C4C Packaging’s new facility has opened in Western Australia, promising a major shift in sustainable and export-friendly wine packaging.

Fastest-growing boxed wine brand in the U.S., Gratsi achieves sustained double-digit growth with 350,000 cases sold in 2025.

There’s a difference between being admired and being carried forward.

Wine educator, journalist, and speaker Deborah Parker Wong says The Traditional wine introduction doesn’t work for Gen Z.

It is said that when you start off in the industry⏤in farm management or a winery, in marketing or sales, retail, restaurant, as a wine scholar or “sommelier” (these days, not everyone who studies as a sommelier actually walks restaurant floors)⏤it’s good to have a mentor or two.

Fine wine buyers under 40 are educated, motivated, and ready to spend.

Tom Burchfield, Head of Market Intelligence at Liv-ex presented at ProWein Agora around price stability, fragmentation and stratification.

An ancient vineyard revived to produce a gorgeous organically farmed white wine.

An Italian winemaker brings passion and innovative techniques to one of the Rhône’s most legendary wine estates.

From non-traditional yeasts to nano-membrane filtration, a wave of innovation is helping winemakers rebuild what’s lost when alcohol is removed from wine.

Across France, something subtle is changing.