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The Marginal Acre // Franzia Without America: How Tariffs Reinvented an Iconic Brand in China

July 13, 2026 - Wine Industry Insight Daily News Feed

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“Purchasing behavior within the tasting room continues to vary by region and winery size, but the broader trend is consistent. Average purchase performance continues higher, influenced by higher average bottle prices and a younger mix of visitors. Regional differences remain in place.”

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