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Study shows Gen Z no longer leading moderation charge // Napa strikes US$64.6 million fire protection deal

June 26, 2025 - Wine Industry Insight Daily News Feed

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“In retail sales, wines priced less than $11 were down 6% compared to 2023, while wines priced more than $11 declined by 3%. In addition to the relative strength of higher-priced wines, total market value also rose due to inflation, increased costs and wineries increasing prices. Given the direction of the US economy at the start of the second quarter, it’s hard to be optimistic wine will find that new baseline and return to 400 million by 2026.”

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