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Sonoma County Winegrowers and Sonoma County Vintners explore merger // “Vine growers are doomed” if negociants cut purchases by 20%, like Rémy Martin

June 18, 2026 - Wine Industry Insight Daily News Feed

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“Across the dataset, direct-to-consumer accounts for slightly more than 70% of total revenue, with the remaining share coming primarily from wholesale. Differences do exist across regions and winery sizes. Smaller wineries remain heavily dependent on direct-to-consumer sales, while larger wineries maintain a more balanced mix that includes wholesale distribution. Even so, the underlying dynamic is consistent.”

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