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Silicon Valley Bank Releases 2026 Direct-to-Consumer Wine Report // Wildfire near edge of California Wine Country reaches 362 acres, closes Highway 128

June 9, 2026 - Wine Industry Insight Daily News Feed

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“There remains a huge market of people concerned about their weight and to serve that market is a whole new generation of drugs, GLP-1 receptor agonists, that are enjoying widespread adoption. Nascent research on the impacts of alcohol consumption when people are taking these drugs has found a reduced desire to drink. The people who are most likely to pay the premium to take these drugs without a prescription are also most likely to be core or marginal wine drinkers.”

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