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Rural ambition: Elevating Michigan's wine and agricultural future // Champagne restricts yields to lowest level since Covid

July 24, 2025 - Wine Industry Insight Daily News Feed

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“The average club growth rate in total members has been declining for several years and now sits at a modest growth of 2%, but given visitation declines, this is a win. Traditionally, wine club members receive discounts on incremental wine purchases. Between regions, the average discount in 2024 was one percentage point higher than in 2023 at 18%. While 75% of wineries source club members from the tasting room, wineries are increasingly looking for different ways to source members.”

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