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Pierce’s Disease Is Knocking at Europe’s Door // Columbia Hills, Washington’s newest appellation: The who, what, where, and why

August 18, 2026 - Wine Industry Insight Daily News Feed

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“60% of healthy wineries use AI, compared with 56% of struggling ones, which is why AI is not one of the five key differentiators, yet. The wineries seeing real value are the ones using it in depth, and they tend to be the ones already disciplined with their data. AI helps wineries that are already operating well; it will not fix things for those that aren't.”

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