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  • ‘People aren’t coming to Sonoma’: High-stakes idea to tax some wine sales met with hope, doubt // E.P.A. Is Said to Draft a Plan to End Its Ability to Fight Climate Change

‘People aren’t coming to Sonoma’: High-stakes idea to tax some wine sales met with hope, doubt // E.P.A. Is Said to Draft a Plan to End Its Ability to Fight Climate Change

July 23, 2025 - Wine Industry Insight Daily News Feed

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“One constant in recent years has been the steady decline of wine sales priced less than $11 in grocery stores as tracked by NIQ (formerly Nielsen). Such wines have been vital to the largest wine producers and in 2024 they declined a further 6% to less than 40 million cases. Sales of higher priced wines, particularly in the on-premise and DTC market, did help increase total market value in 2024, but inflation and price increases also contributed.”

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