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Pedro Parra: We need to replant Burgundy, the system isn't working // Wine & Grape Foundation adds 27 vineyards to sustainability program

October 13, 2026 - Wine Industry Insight Daily News Feed

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“The share of Americans who say they drink alcohol remains at a record-low 54% for the second consecutive year, the lowest reading in Gallup’s trend dating back to 1939. Self-reported drinking fell over the previous three years, from 62% in 2023 to 58% in 2024 and 54% in 2025, before holding steady this year. Gallup based the latest results on interviews with U.S. adults aged 18 and older in its July 1-19 Consumption Habits survey.”

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