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  • OSU research identifies native microbes that may protect wine grapes // Sonoma natural wine bar that tried to reinvent the tasting room has closed

OSU research identifies native microbes that may protect wine grapes // Sonoma natural wine bar that tried to reinvent the tasting room has closed

June 2, 2026 - Wine Industry Insight Daily News Feed

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Today’s Most Interesting Wine Industry Data

“According to the WMC, 45% of those between the ages of 21 and 28 are drinking more wine as are 38% of the Millennial generation (ages 29-44) that has surpassed Boomers to account for the largest share of all wine drinkers at 30%. In 2025, Boomers (ages 51-79) accounted for 26% of all wine drinkers, as did Gen X. The youngest cohort claims 14% of the wine drinking population.”

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