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Oregon Never Publicized A Study It Funded That Found Higher Beer, Wine Taxes Would Barely Stem Heavy Drinking // Axe Falls Again At Vintage Wine Estates

January 26, 2024 - Wine Industry Insight Daily News Feed

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“Wineries are in a quandary because they can’t ignore their best older consumers, yet they must simultaneously change positioning for younger consumers. There are only two operative solutions. One is to collaborate on marketing the category to expand the number of consumers and wine occasions. The second is to be more effective and efficient as individual wineries since we will all fish for the same consumers in the same pond.”

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