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One Year In, Trump’s Tariffs Have Not Helped U.S. Wine Businesses // A Year of Scanning: What You're Really Drinking

February 20, 2026 - Wine Industry Insight Daily News Feed

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“In general in 2025, the larger the winery production size, the lower the average price per bottle shipped, which corresponded to a larger decrease in volumes of wines should be taken not to label this trend as premiumization, since that characterization implies buyers are trading up to higher-priced wines. Rather, higher-priced wines — and the smaller-sized wineries that tend to produce more of them — are capturing a larger percentage of the DtC shipping channel because fewer lower-priced wines are being shipped.”

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