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One of California’s flashiest winery owners has quietly closed two tasting rooms // Wine's downturn ripples through to suppliers

January 13, 2026 - Wine Industry Insight Daily News Feed

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“WISE Triple Score measures if the server (1) Asked for the sale, (2) Effectively presented the wine club, and (3) Attempted to capture contact data. The data below reveals a cultural gap: while wineries excel at creating memorable experiences, fewer apply the same rigor to asking, inviting, and capturing. Closing this gap would unlock significant, untapped revenue and loyalty.”

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