NYT Ignores Facts in Prohibitionist Campaign // Wine Just Got Fun-Sized

January 8, 2024 - Wine Industry Insight Daily News Feed

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“According to wine marketing experts, micro-influencers are a valuable, untapped resource. Even an influencer with just a few thousand followers can help a winery build a brand while fostering a community generating personal recommendations leading to direct-to-consumer sales. Community, relationships and authenticity should be the focus rather than going viral. In a survey by IWSR Drinks Market Analysis, 40% of U.S. wine consumers said they trusted social media for wine information and recommendations. Among Millennials, 44% said they trusted social media as a resource for wine and 52% of Gen Z said they were influenced by social media when it came to wine purchasing.”

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