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  • New Wine Market Council Studies Dive into Consumer Preference on Greener Wines // Is Your Local Wine Actually Local? It’s Not So Simple

New Wine Market Council Studies Dive into Consumer Preference on Greener Wines // Is Your Local Wine Actually Local? It’s Not So Simple

May 1, 2025 - Wine Industry Insight Daily News Feed

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“Medium-sized wineries were hit relatively hard by 2024’s shipping downturn. Despite a modest 3% increase in the average price per bottle shipped, shipment volume dropped 12% and shipment value fell 9%. Medium-sized wineries account for 23% of total DtC channel volume and 19% of value, making them a substantial part of the market impacted by consumer pullback of 2024.”

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