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Longtime Wine Spectator Napa Bureau Chief James Laube Dies // Experts Weigh in on State of the Wine Industry at the Central Coast Insights Conference

March 24, 2025 - Wine Industry Insight Daily News Feed

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“There is a general rule of thumb that consumers reach their highest spending years in life between the ages of thirty-five and fifty-five. The fact that the boomer generation has been so dominant, and the lower end of the age bands have lagged, has been a big concern for many years. So, it is exciting to see the 30 – 39-year-old band demonstrate a greater willingness to spend more per bottle, particularly given the large size of that decile band.”

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