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Napa winery insurance company MIV sold to international brokerage // Scarcity pricing helps 'cult wineries' drive demand, according to economists

March 6, 2025 - Wine Industry Insight Daily News Feed

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“A final possibility for lower visitation is the cost of tastings, particularly considering the barrier that it creates for younger spenders–those less wealthy consumers who are the hope for wine business tomorrow. Tasting room fees have increased more than 200% since 2012 with a regional range increase of 133% to 271%...What is true for sales, whether wholesale or direct-to-consumer, is that if we are moving toward a bottom in the current trend of declining sales, it is forming in negative growth territory.”

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