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AJEV Study Weighs the Economics of Adapting Winegrape Production to Extreme Heat // Delaware Legalized Wine Shipping. Nobody Can Use It.

September 2, 2026 - Wine Industry Daily News Feed

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“The median winery sells about two-thirds direct and one-third wholesale. That balance flips with size: small wineries live on DTC margin, and the largest producers run almost entirely on wholesale volume. DTC share generally declines as production rises, and the crossover from direct-dominant to wholesale-dominant lands right around 10,000 cases.”

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