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Napa Neighbor Program Provides Exclusive Offers to All California Residents in January // The Riverina could be facing the end of wine production

December 20, 2024 - Wine Industry Insight Daily News Feed

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Revisiting research by Caravan Surveys into 4,470 U.S. consumers, only around 34% of adult Americans drink wine in any meaningful sense. “More strikingly, as Christian Miller, the Council’s research director announced, wine sales have recently declined along with most other alcoholic beverages. He said the research attributed this primarily to ‘wellness’ and ‘economic belt tightening’, with other beverages representing a ‘secondary factor’.”

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