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Napa County officials push back on grand jury findings on winery permits // Help Arlyn Vineyards protect their only employee

July 30, 2025 - Wine Industry Insight Daily News Feed

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“Growth in club memberships was spectacular in 2021, due in part to tasting room reopenings, but also due to the growth in digital club member acquisition. Though lower in 2022, it wasn’t reasonable to expect the 2021 growth rate to continue. This pattern is less about growth rates and more about attrition rates. We believe that older club members are more loyal than younger consumers who are more likely to join and quit the club within the first year. That observations stands up against other research.”

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