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Naked’s losses widen as group seeks return to growth // Ciatti International Snapshot of Europe
August 28, 2024 - Wine Industry Insight Daily News Feed
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Today’s Most Interesting Wine Industry Data
“A recent 2024 Wine Market Council study found that 40% of wine drinkers use TikTok more than once a week. What’s making it more relevant for wine marketers is that as the platform has aged, its users have also grown in number and income levels. Compared to the general population over the age of 25, TikTok users ‘are more than twice as likely to report having more than $2,500 in household monthly disposable income’.”
Source: WineBusiness Monthly, YouGov
The Rest of the News
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Full Pour Magazine a Finalist for Three 2024 FOLIO: Eddie and Ozzie Awards
Lumo Releases New 4'' Smart Valves to Help Growers Irrigate With Precision On Larger Blocks
Sonoma County wine auction back with new name, more ways to participate
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