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Michel Rolland, Prominent Wine Consultant and Vintner, Dies // Pernod Ricard makes US distribution rejig

March 23, 2026 - Wine Industry Insight Daily News Feed

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“More than 55% of all DTC transactions occur at the POS, making it the most frequent point of purchase for winery customers. This means the tasting room is where most customer interactions actually happen, even if other channels occasionally drive larger individual purchases.”

Source: Commerce7

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