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Mercer Wine Estates acquires Matthews, related brands // Wine Sales Symposium Opens Registration for 2026 Event—Confronting the New Realities of Wine Sales

March 12, 2026 - Wine Industry Insight Daily News Feed

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“The total value of the U.S. wine market rose by more than 3% to $114 billion in the 12 months through January, according to market research firm bw166, but total market volume headed in the opposite direction declining 3.4% to 374 million cases. Domestic table wine volume declined nearly 6% to 200 million cases. “The total market is better, but I don’t think a lot of people feel it,” said Jon Moramarco who is the founder of bw166 and the editor of the Gomberg Fredrikson Report, which has featured comprehensive wine market data for decades. “About 1/3 of wineries are growing, 1/3 are flat and 1/3 are declining.”

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