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Meet the 2025 James Beard Award Winners // Silicon Valley Bank Releases 2025 Direct-to-Consumer Wine Report

June 18, 2025 - Wine Industry Insight Daily News Feed

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“This year’s SVB Direct-to-Consumer Survey included a few open-ended questions for wineries with more than 5% club growth. While there is no question that total visitation rates are trending down in virtually all regions, the respondent group showed that an almost identical number of wineries increased their club membership as those who lost club members. We hypothesized that the smaller wineries were performing better than larger ones, and that turned out to be accurate, as the nearby chart demonstrates.”

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