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Masican's Dan Petroski Has a Different View of Wine's Challenges // DO Ribeiro embraces native grapes
June 30, 2025 - Wine Industry Insight Daily News Feed
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Today’s Most Interesting Wine Industry Data
The most meaningful change in tasting room service styles during the 2010s was moving from walk-in standing bars to seated by-reservation tastings. The change lessened visitation numbers but increased the average order value. The question today is whether the ‘experience arms race’ has reached its peak. Only 26% of wineries exclusively offer by-appointment tastings, while 8% are exclusively walk-in. With declining visitation, the largest group of wineries, 66%, is opting for greater flexibility and offering both service styles.
Source: SVB 2025 DtC Wine Report
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