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Marvin R. Shanken, Wine Spectator Editor and Publisher, Dies at 83 // A Wine Director’s Guide to Maximizing Holiday Sales

October 30, 2026 - Wine Industry Insight Daily News Feed

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“The direct-to-consumer channel continues to represent most of the revenue for premium wineries, but the growth profile has shifted. Differences do exist across regions and winery sizes. Smaller wineries remain heavily dependent on direct-to-consumer sales, while larger wineries maintain a more balanced mix that includes wholesale distribution. Even so, the underlying dynamic is consistent.”

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